ABOUT ME
Jordan Danalewich is an illustration major at the American Academy of Art in Chicago. She was heavily influenced by the painters and wood workers in her family. The combination of Saturday morning cartoons and her high school art teacher’s encouragement inspired her to pursue art. Jordan works in a cartoonish style often recognized by her characters’ blushy cheeks and her palette choices. Jordan’s advertising work focuses on redesigning the products to make them more marketable for its intended audiences. Her work can range from dark to fun and whimsical aiming to make her art suitable for all ages. Jordan is expected to graduate in December of 2019, and hopes to find work in advertising or character development.
Design Philosophy
Expression is the key factor that drives my art. My usual illustrations are very character driven. I’m always trying to come up with interesting and unique character designs to use at my disposal. My characters and work are expressive because I want them to speak to my viewers. This allows them a new perspective on a product or an illustrative style.
I have a color palette that is saturated and lively. Going along with my lively palette is a character just as interesting. These palette choices also help give products a new life. Most of my character work is easily recognized by the intense focus on the blushing cheeks. My artistic process is one of the most important parts of each piece, whether it’s researching, designing, or doing color studies; all of it plays an important role. This helps develop an illustration that not only I enjoy, but the viewer does as well.
My art is meant to connect people of all age groups. I make the kind of art that I always wanted to see. Once older, I realized that cartoony styles were only marketed to children. My philosophy is that adults should be able to indulge in cute, expressive, and overall fun things.